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App Push Notifications is the hero channel for mobile marketers. Make your hero steal the show with Content & Channel optimisation features that allow you to A/B test & Split Test your campaigns. So test out your content, test out the channel’s feasibility, and get a better control over your mobile marketing campaigns.
The conversion tracker now tracks the conversions coming from APNs, thereby helping you to enrich your understanding of the user’s transactional behaviour – in real time - through the various stages of their customer journey. With ROI on your mind, this makes the mobile marketer’s job easier.