- Why Smartech
Accurately track exactly how your customers navigate across your website or mobile app. Pinpoint precisely where they drop off and immediately target these customer segments with relevant messages. Arrest churn and drive higher engagement, easily.
Compare groups of customers exhibiting similar experiences and/or events. Map your customers’ behaviour and analyse how each cohort stays engaged over time, right from the time of signing-up/joining date. Use insights to tweak features or run targeted marketing campaigns to increase engagement or retention.
Segregate customers by examining how recently they have made a purchase (Recency), how often they purchase (Frequency), and how much they spend (Monetary value). Identify active and profitable
customers and run effective campaigns to target each segment with customised multi-channel campaigns.