- Why Smartech
Capture customer data across every possible interaction
to see it in a single unified view for accurate customer
scoring and analytics. Use this data to enrich your marketing
campaigns with customised and contextualised content.
Understand your customers’ online and offline behavioural trends, purchase habits, interests, and demographic details - understand their intent, to send them personalised messages and timely & apt product recommendations.
The better you understand the various paths your customers
take towards conversion, the better you can design relevant
and meaningful customer journeys to reduce your acquisition
costs and drive up conversion rates.