Unified View Of The Customer

70% of all marketers struggle to create a unified view of their customers’ online and offline behaviour. Combining the data gleaned from the Website, Mobile Apps, Channels, and offline sources such as POS can be a massive challenge. Not anymore though!

Build a 360-Degree Profile of your Customers’ Personas

Capture customer data across every possible interaction
to see it in a single unified view for accurate customer
scoring and analytics. Use this data to enrich your marketing
campaigns with customised and contextualised content.

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Personalise your Communication based on Customer Data

Understand your customers’ online and offline behavioural trends, purchase habits, interests, and demographic details - understand their intent, to send them personalised messages and timely & apt product recommendations.

Map Customer Journeys to Improve Your Targeting

The better you understand the various paths your customers
take towards conversion, the better you can design relevant
and meaningful customer journeys to reduce your acquisition
costs and drive up conversion rates.

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