This ebook brings you the highlights and most valuable ideas gleaned from 19 speaker talks and presentations to serve as a ready reckoner for the current industry practices in marketing technology as adopted by some of the most successful brands in the country.
Practicable insights on various aspects of marketing technology such as data-driven marketing, consumer behaviour, future trends, marketing challenges and more.
Pointers to help you direct your goals in adopting and implementing marketing technology for your business/work.
An understanding of what makes Martech evangelists successful in these times of technological disruption and transformation.
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Insights from Martech Marathon
Speakers at Martech Marathon 12x25
Shiv Shivakumar, Group Executive President, Aditya Birla Group
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Why should you read this Ebook?
Browser Push Notification has been the most rapidly adopted channel in 2017 and continues to evolve and grow. This eBook provides insights into how are brands benefiting from it and what can they do better to improve the ROI. Key takeaways are:
Industry reports on the adoption and impact of Browser Push Notifications
Exciting features for personalizing Browser Push Notifications
Best practices to get the most out of the channel
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