Marketing Automation in 2016

In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.

Why do you need this Ebook?

In an increasingly competitive landscape, marketers are relying on marketing automation to yield results and drive sales. Learn the tools and tricks of marketing technology that CMO’s are incorporating into their marketing strategies to stay competitive in 2016.

Key Takeaways:

  • Marketing technology trends of 2016
  • Digital marketing activities with the greatest impact
  • Small business trends
  • The closing gap between sales and marketing

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