Alfacart Converts Anonymous Visitors Into Customers With Browser Push Notifications Based Retargeting

Key Results

 

5X

Increase in website traffic from Browser Push Notifications

3X

Increase in re-targeting based sales

5X

Increase in website conversions with Browser Push Notifications

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Challenges

  • Alfacart was growing quickly and generating significant traffic online. By the end of 2017, Alfacart was the 6th largest e-commerce website in Indonesia by traffic. However, they were also hit by the same phenomenon that affects all e-commerce websites, anonymous visitors. 
  • Globally 90% of traffic on e-commerce sites remains anonymous and does not make a purchase.  

Netcore’s Strategy

  • Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert  Alfacart users.
  • Through relevant updates to the right users at the right time, Netcore boosted website traffic, website conversion and revolutionized the way Alfacart engaged with their users.