Ask Dabur - A Mobile Voice Campaign

Key Results

2 lacs

successful leads
from 7.5 lacs calls

80%

of the content listened by 75% callers

15 lacs

SMSes sent in 3 months

60 lacs

worth of total sales happened via the entire campaign.

Challenges

  • Dabur flagged off its new initiative ‘Ask Dabur’ which aims to provide Ayurvedic treatment to various ailments through telemedicine. Dabur wanted to create awareness to the masses about their subsidiary initiative, but the real challenge was:
  • To first build credibility among the audience to rely on the telemedicinal format of treatment.
  • Building top-of-mind brand recalls along with brand salience/attributes by providing simple and inexpensive informational content to the masses.

Netcore’s Strategy

To generate awareness about Ask Dabur and its services, we came up with a cost-effective and actionable solution to facilitate an economic reach even in the media-dark locations: Mobile Voice!

  • We leveraged outbound-dialing (OBD) / Voice Push to educate the target group about Ask Dabur’s services by creating engaging campaigns.
  • SMS to consumers giving them the toll-free number call centre number, where they can directly connect with the brand’s executives.
    To first build credibility among the audience to rely on the telemedicinal format of treatment.
  • Building top-of-mind brand recalls along with brand salience/attributes by providing simple and inexpensive informational content to the masses.

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