Emami Drives Crores of Sales Using Smartech's Mobile Marketing Solution

Key Results

 

22 lacs

summer products sold within 4 months

30%

sales boost in summer products

1 lac

retailers connected

1700+

sales reps tracked

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Challenges

  • Tracking and measuring sales figures was complex
  • Creating brand awareness and brand recall
  • Strengthening the salesperson approach
  • Bridging the gap between retailers and consumers
  • Targeting the urban and rural markets at a greater scale

Smartech’s Strategy

  • An SMS-based solution was designed
  • Product-wise marketing was activated
  • Seamless and continuous sales tracking was enabled
  • Gratification programs were initiated