Godrej’s Free G Platform Generates 6+ Lakh Missed Call, 3+ Lakh Leads with Marketing Automation

Key Results

600K+

Missed calls were received on the Free G number

7x

Increase in sales happened over the campaign cost

300k+

Leads were generated for customer enquiries, store walk-ins and clicks to e-commerce sites

13%

Higher response rate led to maximised registrations through immediate re-targeting via SMS

Challenges

Having 13 different brands in the store, Godrej used to advertise every brand individually through different communication over traditional media. The only reach points for customers were call centers and walk-in stores. But capturing leads and creating an engagement program for all 13 brands altogether was a challenge.

Smartech’s Strategy

The master plan by Smartech, was to integrate 13 brands on a single platform, which gave rise to the creation of an innovative consumer interface – Godrej’s FREE G Platform. FREE G was a one-point contact for the consumers to engage with Godrej’s 13 different brands.

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