Green Light Planet - Jagmag Utsav A Mobile Marketing Campaign

Key Results

14 lacs

consumers engaged


missed calls


hot leads generated


hike in sales figure compared to the previous year


  • The aim was to educate rural households about the importance of using high-quality solar products over inferior ones.
  • Media reach was the major problem for targeting families living in media dark rural areas

Smartech’s Strategy

Campaign was divided into 3 phases:

  • Build up
    Mobile was used in each phase to create mass awareness, build engagement & augment media to take the brand closer to the consumer in turn impacting sales.
  • Launch
    We leveraged telecom intelligence to geo-target in 304 critical BTL activation spots. Next, we integrated a toll-free missed call number to create excitement within consumers via a contest.
  • Follow-up
    At the end, we also build mobile audio stories to build deeper engagement.

Tell us about yourself

By submitting this form, you authorize us to contact you with further information. You can read more about this in our privacy policy page.