Leading Online Fashion Retailer Doubles its Daily Active Users with Smartech Push Amplification

Key Results

2x

Increase in CTR for Push Notifications

10%

Increase in Engagement Rates using Videos in Rich Push Notifications

11%

New Users Retained with Push Notifications Triggered Upon Exit Intent on ‘Cart’ Page

Challenges

Customer Engagement – There was scope for using user behaviour data for better engagement

Arresting Churn - The online fashion customer tends to be fairly fickle, so retention always remains a challenge

Marketing ROI – Marketing effort needed optimisation

What Smartech did

Push Amplification: This unique feature helped the brand override limitations posed by the device and/or the Operating System to boost delivery rate of Push Notifications, resulting in 2X growth in Click-Through-Rate

Rich Notifications: The brand used rich notifications featuring GIFs, videos, and large images to attract the user’s attention – Rich Notifications using videos helped increase the user engagement by 10%

Triggered Notifications: The brand used triggered notifications containing offers based on the user’s app behaviour as follows: Upon receiving exit intent on the ‘Cart’ i.e. cart abandonment, the brand triggered a push notification containing offers to drive conversion; Sent special discount offers to anonymous users to encourage them to sign up.

As you can see, Push Amp can truly Amp up your engagement, retention, and ultimately, Marketing ROI.

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