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Automated Campaigns Boosted Response of Email Campaigns from 0.75% to 1.25%
Improvement in email response through automated, triggered campaigns
Dormant users reactivated
Email Delivery rates improved from 92.4% to 99.7%
Reduced Engagement after interest or 1st transaction
Quickteller has a compelling platform, but they could not get their customer to convert, and those that did would not come back without the right nudges.
Lack of Automation
Quickteller had no way to automate communication based on the customer's interest and keep them coming back.