Why are hundreds of digital brands opting for Smartech over CleverTap?
It’s simple!
Smartech’s AI-powered analytics and engagement platform empowers marketers and product managers to elevate website and app conversions, one carefully acquired customer at a time.
“Interesting! So, what gives Smartech that massive edge?”, you ask…
Here’s precisely why Smartech is trusted by over 3,000 brands globally:
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Feature/Service |
Smartech |
CleverTap |
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Customer Journey Orchestration with Dynamic Content |
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AI-driven Content and Send Time Optimisation |
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Push Amplification: Boost App Push Notification Delivery Rates |
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KPI-driven Marketing Consultancy |
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Conversational Chatbots |
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Convenient Pricing |
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Push Notifications are messages sent by the apps on your smartphone.
They may be displayed in various formats – as a banner, alert box, or interstitial, and these can be customised to temporary or permanent as per user preference… all depending on your Operating System.
With Smartphone usage skyrocketing, push notifications have become a very important marketing channel for mobile marketeers or app marketers.
Push Notifications, as the name suggests, notify the smartphone user of information / updates / details / offers, etc. sent by the apps on their smartphone device.
Do note that an app marketer can only send push notifications to users who have installed their app, and that too only if the user has customised their phone setting to ‘allow’ the app to send them these. This process is called opting-in.
Some operating systems, such as Android, automatically opt the user in to receiving push notifications when the user downloads the app. On iOS, however, the app by default has to secure user’s permission to send app push notifications.
From a user Point of View, our smartphones have in a way become the control centre for navigating through both our online & offline world. Push notifications are an important communication channel between us and our apps.
From a marketer’s PoV, Push Notifications are a fantastic way to have that 1:1 connect with our user. App usage data gives us the closest possible look into their transactional behaviour. When we use this data to respond with the right communication based on the user profile, we build user affinity. And this leads to high stickiness.
In the app world, this is the only way to attaining business success.
Push Notifications are your most direct way of talking to your app user.
APNs do not get lost in spam filters or go stale in a particular tab of an inbox.
Content is customisable to a great extent – Depending upon the user’s OS, you can use rich push notifications, use media including photos, graphics, etc. to make your messages visually appealing to the user.
APNs are displayed regardless of the user activity on their smartphone: For example, your APN will show up as a banner even while the user is on a voice call and not on your app.
It’s low-cost channel. And therefore, the ROI is much higher than other channels such as SMS. This has made APNs a very important part of every app & mobile marketer’s mobile marketing strategy.
Push Notifications are uniquely designed and timed to suit the user’s customer journey, which in itself is a truly hyper-personalised way of communicating.
Examples? Here you go…
As you can see, there are myriad ways in which your user depends on app push notifications for making the best use of your app. Smartech can easily help you power up your mobile marketing with its App Push Notifications and its industry-first feature Push Amplification
Google Definition:
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don't have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale.
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. Each mobile platform has support for push notifications — iOS, Android, Fire OS, Windows and BlackBerry all have their own services.
Original Version:
A Push notification is a message prompt that pops up on your mobile device, that are generally used as a medium to effectively communicate updates, alerts, offers, reminders and satisfy several other use cases limited only by the marketer’s imagination.
These notifications resemble text messages and mobile alerts however can be received by strictly by installers of the app attempting to push aforementioned notifications.
This service is widely supported by most Operating Systems – iOS, Android & Windows etc.
Users who “ALLOW” the opt-in prompt will receive notifications containing a text, a badge that is added on the icon accompanied by a sound alert.
Once User taps on the notification, they are redirected to your app/website.
It is an economic solution similar to Email Marketing, with the ability to double your active users, push notifications are extremely effective to boost engagement, retention and conversion!
Enrich your Push Notifications with Images, GIFs, videos and audios.
You can also attach media files to your Push Notifications in order to engage your app users with rich media.
Push Notification Carousel
This innovative format allows you to incorporate up to 5 images that will rotate inside your Notification as per the preconfigured transition speed.
Ensure you do not bombard your users with a flurry of Notifications to keep them from getting annoyed.
An efficient way of doing this is by capping the frequency of notification that each User receives by enabling frequency capping on a user level.
However, be vary of allowing certain unavoidable communications (Generally transactional ones) to your users that should bypass the frequency capping.
Here are some key numbers to keep in mind:
The advice is however to ensure the messages are kept short and sweet for several reasons such as – ensuring the message gets conveyed with minimum utilization of our audience’s ever so dwindling attention spans, and so ensure we do not consume too much data of our user’s.
Push Notifications, as the name suggests, notify the smartphone user of information / updates / details / offers, etc. sent by the apps on their smartphone device.
Do note that an app marketer can only send push notifications to users who have installed their app, and that too only if the user has customised their phone setting to ‘allow’ the app to send them these. This process is called opting-in.
Some operating systems, such as Android, automatically opt the user in to receiving push notifications when the user downloads the app. On iOS, however, the app by default has to secure user’s permission to send app push notifications.
From a user Point of View, our smartphones have in a way become the control centre for navigating through both our online & offline world. Push notifications are an important communication channel between us and our apps.
From a marketer’s PoV, Push Notifications are a fantastic way to have that 1:1 connect with our user. App usage data gives us the closest possible look into their transactional behaviour. When we use this data to respond with the right communication based on the user profile, we build user affinity. And this leads to high stickiness.
In the app world, this is the only way to attaining business success.
Push Notifications are your most direct way of talking to your app user.
APNs do not get lost in spam filters or go stale in a particular tab of an inbox.
Content is customisable to a great extent – Depending upon the user’s OS, you can use rich push notifications, use media including photos, graphics, etc. to make your messages visually appealing to the user.
APNs are displayed regardless of the user activity on their smartphone: For example, your APN will show up as a banner even while the user is on a voice call and not on your app.
It’s low-cost channel. And therefore, the ROI is much higher than other channels such as SMS. This has made APNs a very important part of every app & mobile marketer’s mobile marketing strategy.
Push Notifications are uniquely designed and timed to suit the user’s customer journey, which in itself is a truly hyper-personalised way of communicating.
Examples? Here you go…
Alert : You’re using your GPS to guide your driver and meanwhile, using your mail inbox and you keep getting notifications on where to turn next.
Information: Your online fashion app gives you a heads-up on the sale starting midnight today.
Engagement: Your favourite sports news app sends you score updates
Reminder: Your travel bookings app reminds you to book your tickets for the hotel room you were looking at last week as only a few are left
Updates: Your online content generation app / platform tells you 5 users have recently commented on your article
The list goes on…
If you have your custom implementation for managing Android push notifications, you can use another vendor’s SDK, which will co-exist with your custom implemented push notification too.
Vendors can co-exist with other Android push notification providers also. You can configure your app to work with multiple push notification providers.
For that, add below code in Firebase messaging class to accept push notifications which coming from push notification.
“boolean pushFromVENDORNAME = VENORNAMESDK.handleNotification(context, remoteMessage);”
Deep links are the chains that connect the web and mobile applications. In a single click, a user can install an app straight from an ad. Or, they could take advantage of a timely offer, and return to an app they haven’t used in weeks.
Deep links, when tapped, direct users to the respective app instead of the web page counterpart. This enables seamless transition between web pages and app screens. A variety of deep links also directs users to the app store in the absence of the app being already installed in their device.
Deep links start with a phrase which targets a page in app for smartphones to open. Instead of an http:// protocol (the phrase at the start of every URL), deep links can begin with (for example) your-app://.
iOS and Android terminology differ (on iOS a deep link specifies a ‘custom URL scheme’, and on Android an ‘intent URL’) but the effect is similar - both will lead to the app if it is already installed.
Steps for getting FCM Server API Key & google-services.json file
