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clicks on targeted promotions with 10% conversions
Users allowed BPNs from mobile
Increase in overall website traffic
Increase in Return on Investment
GoAir has a flight-booking platform and it noticed an increase in the dropout rate in the customer journey of website visitors
Poor customer experience
They were using broadcast emails which had a generic link redirecting the user to the site’s homepage, requiring the user to fill all the details of his ‘search’ all over again
Scattered customer data
The data collected thus far was not in a consumable form
To get Unified View of the consumer: The campaign decided to integrate its website data, channel data, and CRM data.
Customer journey: Analysis of data showed that many users were dropping out at stage 2 of the funnel i.e. after viewing the flight search results page, and stage 3 i.e. after entering passenger details.
An automation workflow was designed thus: