HelloTravel Boosts Customer Engagement by 115% and Reduces Cost of Acquisition by 30%

Key Results

115%

Increase in click rates

25%

Increase in open rates

Challenges

  • All the email campaigns were handled manually
  • It took massive man hours to pull out and study the email metrics – the customer’s preference
  • Sending preference-based, relevant follow-up email campaigns were constantly delayed due to manual approach

Smartech’s Strategy

  • Build Automated Workflows
  • Implemented Marketing Automation
  • Real-Time, Hyper-Personalised Email Marketing Campaigns
  • Leveraged Frequency Capping Model

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