Mobikwik Boosts Customer Engagement by 266% with Humorous Email Campaign

Key Results

 

266%

Mobikwik boosted customer engagement by 266% and enjoyed double the industry average referral conversion rate.

Challenges

MobiKwik sought to stand out in the highly competitive e-wallet domain and captivate customers while combating low email click-through rates. They also wanted to capture customers that were long-term subscribers to their services and not just one-time transactors.

Netcore’s Strategy

Our email marketing experts helped strategize a quirky email campaign that used humour and referral incentives to drive customer engagement.

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